FACEBOOK AUDIENCE INSIGHTS TOOL
Audience Insights Tool is a feature of Facebook Ads Manager. it helps businesses to have an insight to your target market's preferences and trends.
You could access it by directly going to Facebook Ads Manager here. If you do not have Ads Manager, here is the steps to set it up. Once you logged in then click on the drop down menu on the top lefthand corner.
Next you could decide whether to set the locations , age , interest, or basically the demographic of your target market.
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