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EVERTHING YOU NEED TO KNOW ABOUT FACEBOOK ADS?



FACEBOOK ADS



With Facebook Ads Manager, you could set a daily or total budget for advertising, for example Daily $5 or $5,000. Budget plays an important role to ensure the long-term profitability of the ads to the business. You place an ad on Facebook by creating the ad and submitting it to Facebook Ad Auction.

How Facebook Ad Auction Works?

There are three options of cost control on Facebook Ad Auction: target cost, cost cap and bid cap. Facebook explains that A cost control using target cost bid strategy, is an amount we try to stay close to even if there are lower-cost optimization events available. A cost control using cost cap bid strategy is an average amount we try to stay under while still getting you the lowest-cost optimization events first. We only go after more expensive optimization events that are closer to your cost control when we've exhausted all the cheaper ones. Bid controls using bid cap bid strategy are less flexible, which means they're more likely to constrain delivery than cost cap. Bid controls limit what we can bid in every auction.


Here's the Diagram of Facebook Auction Option

How to access the Facebook Auction Option  

  • Advertiser logs into Ad Manager to create a campaign and ad
  • Advertiser adds their creatives, like their ad copy, images, and video
  • Advertiser chooses their daily budget (or the maximum they’ll spend each day)
  • Advertiser selects what action they’ll pay for, like views, clicks, or downloads
  • Advertiser builds its audience using demographic, interest, and device targeting
  • Advertiser approves and launches their ad
First, you have to log in to your Business Page. On the left side, scroll down and click on Promote 


It will take to you to this pop up menu. You could choose the objective of your ad: either to promote a post or your business page. At this time, i choose to promote the page. 


This will take you to the next pop up menu. You could choose the image you're going to use for the ad, and once you're done choosing click on the promote button on the bottom of the menu. 



 Then they will take you to the payment option. 




This will take you to the Duration and Budget menu. Here, you may see an option to choose either a daily or a total budget for your ad. The option you see depends on the ad objective you chose. After setting the budget, you can select an objective so that Facebook will reach the best result. For example, you can select either conversions or link clicks as yor Ad Delivery Optimization method. 



By the time you finish with these steps, you have just set up a budget for your advertisement on Facebook. 

Facebook Ads Cost 2020

The cost of Facebook ads depends on your bidding method (at the "when you get charged" section). Here's the Facebook Advertising cost. Moreover, Your business may see higher or lower Facebook ad costs due to several factors, like ad placement, target market, industry, and more. 

ADVERTISING COSTBIDDING MODEL
$0.97
Cost-per-click (CPC)
$7.19
Cost-per-thousand-impressions (CPM)
$1.07
Cost-per-like (CPL)
$5.47
Cost-per-download (CPA)





  


  





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