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Showing posts from March, 2020

TOP 10 BAD ADVERTISEMENTS

BAD AD (ADVERTISEMENT MISTAKES)   Bad advertisement is the ones that does not effective. There are so many reasons why an ad did not do it's job, which is bringing the sales number up.   Some people argue that there is no such thing as bad publicity. while some of these ads does not leave you with good feeling, they are controversial. Meaning that people, the internet and the news will talk about them. While controversy might go along with a "rogue" image, if that is the image of the product, but not really sure that controversy is a good idea.  Here 10 commercials labeled bad simply because they are not effective.  Not Memorable. Have you ever seen ads that you can't remember? There are a few reasons why an ad is not memorable. They could be selling something that is not related to you. Perhaps not convincing enough to persuade you to purchase.   T-mobile Get What You Want 2019 Tone Deaf  Pepsi 2017 ad with Kendal Jenner...

MAKING GREAT ADVERTISEMENT

GREAT ADVERTISING  Advertising is a part of marketing, it is a way to communicate the benefits of a product or service which ecourage audience to make a purchase.  WHAT IS GOOD ADVERTISING What are the qualities of a good advertising. Many qualities of good ad, such as innovative, engaging, creative, perhaps affordable. I believe it is all that, but the o ne of the main characteristic of a good advertising is that it should be effective in so many levels. Effective in representing the brand, presenting the product, reaching or better yet hook the target market. Here some approachs you could use to make an effective ad. Methods to achieve effective advertisement: Simple but Powerful  Simple advertisement conveys simple but strong message .  Simple but Powerful Message would last. Also too much information will only make the look crowded and confusing. as example look at these ad  Volkswagen: Think Small (1960) Volv...

MARKETING STRATEGY SEGMENTATION

SEGMENTATION The Four Types of Market Segmentation Demographic segmentation Psychographic segmentation Behavioral segmentation Geographic segmentation DEMOGRAPHIC SEGMENTATION  Demographic segmentation is one of the most commonly used types of market segmentation. It refers to statistical data about a group of people. A segment of the population where the customer does not actually choose to be one.    Demographic Market Segmentation Examples for B2C Age Gender Income Location Family Situation Annual Income Education Ethnicity A simple example of B2C demographic segmentation could be a vehicle manufacturer that sells a luxury car, such as  BMW. This company would likely target an audience that has a higher income. PSYCHOGRAPHIC SEGMENTATION  Psychographic segmentation  categorizes customers by factors that relate to their personalities and characteristics. Everyone have different interest and passion...

DIFFERENCES BETWEEN MARKET RESEARCH AND MARKETING RESEARCH

MARKET RESEARCH VS MARKETING RESEARCH  Market research is the process of gathering, analysing and interpreting information about a market, and whether they are or can be a potential customers for a product or service.  The product can be on paper or already in production. Moreover, Market Research also can be used to collect information whether there should be any changes or adjustments to the product or service itself to make it more successful.    Here is the diagram of the steps of the Research  Before starting a Market Research, you need to set the background, the objective, and the method of the research. There are two types of Market Research : Quantitative and Qualitative. They usually being performed by surveys, focus groups, or interviews. Marketing research  is a broad term that cover the process of gathering and analyzing data to understand your customer better. In essence, “marketing rese...

MARKETING AND PROMOTION

MARKETING AND PROMOTION  Marketing  is the process of spark an interest of potential customers and clients in your products and/or services. The key word in this  marketing definition  is "process";  marketing   involves researching, promoting, selling, and distributing your products or services. Branding is a process of identifying and setting your business name or design that will distinct yourselves from others.  Pricing is basically setting the right price for your product based on your target market  Research in this case is the Marketing Research Strategy also related to Marketing Strategy  Publicity can be done several ways such as direct marketing, online marketing and social media. Public Relation is  the professional maintenance of a favorable  public image by a company or other organization or a famous person. Sales that is the objective of all these So if i could break it down into f...