APPLICATION OF ENTREPRENEURSHIP BASE Entrepreneurship is the activity of setting up a business(s) of your own complete with its risks to gain profit. For those of you who would like to jump into it, you would soon realize that marketing plays an important role in the success of your business. Moreover, there are 4 main components of marketing that any entrepreneur has to go through to make sure that they are not making a wrong move in business. MARKETING MIX THEORY APPLICATION The application of the Marketing Mix on this business is that we have a breathable T-shirt as the product which will mostly be available online. The price tag will be around $20 - $25. Furthermore, a set of social media ads will be made to promote this line. MARKET RESEARCH THEORY APPLICATION I have defined the main customer will be layback people which usually put comfort first when it comes to fashion. Moreover, I have ...